Ms. Cover is a senior marketing executive with 20 years of experience developing and executing creative grassroots and national campaigns. Most notably Ms. Cover has 14 years of experience in the healthcare field. Most recently Ms. Cover served as the Vice President of Marketing and Communications for The Proton Therapy Center at MD Anderson Cancer Center. During her time there she successfully implemented a national advertising campaign, a local support group for patients and led the patient access team. Previously Ms. Cover was with Texas Children’s Health Plan for 11 years where she not only implemented a strong demand generation campaign, but also successfully built a community outreach program. During her tenure at Texas Children’s Ms. Cover’s responsibilities included developing and restructuring the Member Services Department.  In addition, she developed a new brand  for the Health Plan, implemented a new website and developed multiple health awareness communication plans.